What did people search for “Product Management” in 2016?

We are past 2016 by a few hours now. I did this exercise of finding out what people searched about product management (primarily on Google) in 2016 like I did the last year. The queries searched were split into four categories:

  • Employment e.g. “product manager salary”
  • Informational e.g. “what is product management”
  • Skills e.g. “product management certification”
  • Tools e.g. “product roadmap tools”

category-split

Share in 2016 Difference from 2015
Employment 24% -9%
Informational 21% -6%
Skills 37% 16%
Tools 18% -1%

category-ad-split

Queries that saw a huge increase since the last period

“product management courses” 50%
“product management skills” 40%
“product management conference” 40%

Top queries under each category

Employment
“Product manager salary”
“Product manager resume”
Informational
“What is product management”
“how to become a product manager”
Skills
“Product management training”
“Product management certification”
Tools
“Product management software”
“Product roadmap tools”

Soliloquy

  1. Product Managers seem to have an increased interest in up-skilling themselves in the trade in 2016. What remains unanswered is if it is aspiring product managers who contributed to the increase or existing product managers who felt that they needed some sort of a discipline as a practitioner.
  2. In 2015, the employment category advertisement cost was cheap in comparison to other categories, that has completely changed in 2016. Recruiters seem to be shifting their budget significantly to search-engine marketing as that provides candidates with high intent.

Read what this report looked like last year for 2015.

Dana A Oliver @ The 3 Questions on Leadership and Motivation

Dana is a graduate of Northeastern University and ITT Technical Institute. He has approximately 30 years of experience in the field of medical devices, working for such companies as Medtronic, Genzyme, SIMS Level 1, Kirwan Surgical, and danaStrichman Medical. He has applied for over 30 patent applications and has been granted over 20 US patents till date.

He first appeared on 3 Questions series in September 2016 where he shared his views on Innovation and Strategy (Read here, Dana A Oliver @ The 3 Questions on Innovation and Strategy). We thank Mr.Oliver for taking time out to participate in our 3 questions interview series and sharing his thoughts. Continue reading

Countering product sentiments within your organisation

Abraham Lincoln once famously said “Public sentiment is everything”. It applies to products even if it is a notch or two less than that for politics. Product Managers are expected to manage ‘user sentiment’ or ‘customer sentiment’ for the product that they manage.  However, the mettle of the product manager gets tested when the ‘sentiment’ is within the organisation – more intensely if people higher than the product manager’s pay scale support the sentiment. Continue reading

Tweet Theorems of Product Management

This post is going to be a lot different from what you are used to read at Product Mantra. It is not that I have ran out of ideas but this post itself is an idea that I surely wanted to experiment for quite some time now. Hope you are going to like it.

Tweet theorems are simple yet powerful message that every product manager should have on his/ her pin-board. This post is influenced by tweets from Jeff Lash, Amanda Ralph and John Cutler. Continue reading

Dana A Oliver @ The 3 Questions on Innovation and Strategy

Dana is a graduate of Northeastern University and ITT Technical Institute. He has approximately 30 years of experience in the field of medical devices, working for such companies as Medtronic, Genzyme, SIMS Level 1, Kirwan Surgical, and Strichman Medical. He has applied for over 30 patent applications and has been granted over 20 US patents to date.dana

Dana published his first business guide book “Mantra Leadership – Don’t Become the Emperor with No Clothes!” in January 2015. His second book Mantra Design – Innovate, Buy or Die! was published in October 2015. Dana plans to become an independent Consultant and Educator in calendar year 2016 offering expertise in Innovation Leadership. He lives in Jacksonville, FL with his wife Linda and daughter “Lexi” Alexandra.

To learn more, please visit http://www.mantraleadership.com/

We thank Mr. Dana for taking out time from his busy schedule and participate in our 3 Questions interview series.

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3 Questions to Product Manager Suzie Prince

suzie green mini prof (1).jpeg

With ProductMantra today is a Product Manager whose passion is minimalism. With her minimalist philosophy she creates products that are valuable, usable, feasible and desirable. Presenting to you Suzie Prince, who at present is the Head of Product at ThoughtWorks Studios. Typical to our interview series, we asked Suzie three questions.

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How can Product Managers identify tech debts

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Did you know how Amazon Web Services was born?

In early 2000s Amazon was growing quickly and hiring new software engineers, yet they were still finding, in spite of the additional people, they weren’t building applications any faster…The internal teams at Amazon required a set of common infrastructure services everyone could access without reinventing the wheel every time, and that’s precisely what Amazon set out to build — and that’s when they began to realise they might have something bigger.

This is an excerpt from TechCrunch. AWS was an extraordinary solution to a technical debt.

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