Purpose of business is profit. Profit that you make by selling your product or services to people / organizations you call customer. Customer pays you because they see value in your offering, they either make money or save money using your offering. I tweeted sometime back saying “profit is Proof of Purpose of product. do you make it?” (get this & more using #pmantra) – a business without a profit motive is social service and a product manager must understand that they are NOT in the business of doing something for no profit. Continue reading →