Tag Archives: customer

Product Management by Committee

One of the key issues that plagues a delivery team is having no Product Manager to guide the team. However, something that is more troublesome is having multiple Product Managers for a single product. This is what is sometimes referred to as “Product Management by Committee”. I am reminded of a scenario where a boat in a race had 5 people managing it and 4 people actually rowing.

Did you say “Oh, Come on..!! it can’t be that bad” ?

I personally feel that if you want to set a team up for failure, this is one of the things that you could definitely do.

Let us take a closer look at what the problems could be, with having multiple product managers.

Same goal, different priorities: Each PM tries to push his Agenda. Many times, each PM might have the same overall goal, but different priorities. They don’t want to contradict / confront each other. Often, they end up talking to some key resources in the team and pushing their items / enhancements without letting the other PMs know.

Collective knowledge or Collective confusion? There is a possibility that each PM has a different understanding to a scenario in the Product domain. For example, 2 PMs might have varying understanding of how an Insurance claim is to be handled when a car being driven by a person less than 25 years of age gets into an accident at a roundabout with a car driven by a drunk person. In such a scenario, the team would be chasing a moving target if they have to listen to both PMs.

Personality clash: PMs come in all shapes and sizes. Some are more technically oriented than others, some more forceful, some more knowledgeable and some more articulative. When you have a mix of such people providing directions, the team would be torn apart and staring straight at failure.


When Ted, my colleague took up the role of the Scrum Master for one such Agile team, this was one of the things that he identified as a failure factor. He set up a meeting with all 4 Product Managers and told them that henceforth the team would be happy to take inputs from all of them, however, all decisions and directions only from one of them. The PM committee now had to decide who that would be. They nominated Dave ( one of the key stakeholders within the PM committee) to be that person for the duration of the current release. This meant that

  • Dave would set priorities for the team and define the Acceptance criteria for each story.
  • Dave would resolve any conflict of ideas within the PM committee and provide direction to the Delivery team.
  • The Delivery team is not faced with various personalities with different agendas providing conflicting requirements. The team and PM have an opportunity to understand each other well and compliment each other for a successful delivery.

The team is now slowly increasing their iteration velocity, meeting most iteration commitments, gaining the trust of senior management and is able to enjoy their work. I believe this change has been the major factor in causing this turnaround.

Let us know what you think…


(Pic: Thanks to Remix Monkeys (A new creative look and Style on Urban Dance))


Product Manager – Are you going feature crazy?

I love discovering features in products, features are what define a product, right? As a product manager, one has the important responsibility to shape a product by carefully filtering through the thousands of feature requests from various stakeholders.

However sometimes there is way too much focus on building a feature rich product, especially in the enterprise space. It becomes very easy to end up feature chasing instead of focussing on producing a valuable and usable product.

It is useful to think about the following when adding new features: Continue reading

Three (un)wise monkeys

Photo by Anderson Mancini

The three wise monkeys are a pictorial maxim. Together they embody “see no evil, speak no evil, hear no evil”. Twisting this a bit to product management, one can create a perfect recipe for Product Manager moron who:

  • Refuses to see the emerging trends, competition, change in market dynamics
  • Refuses to speak to stakeholders and keep them informed
  • Refuses to listen to explicit and tacit needs of customers

When it comes to “evil” – every human must try to emulate the wise monkeys. However when we speak of “products”, Product Managers must keep their ears and eyes wide open – pretty antithetical to what the above pictorial maxim denotes.

Product Mantra: I value People, Customer & Profit

Purpose of business is profit. Profit that you make by selling your product or services to people / organizations you call customer. Customer pays you because they see value in your offering, they either make money or save money using your offering. I tweeted sometime back saying “profit is Proof of Purpose of product. do you make it?” (get this & more using #pmantra) – a business without a profit motive is social service and a product manager must understand that they are NOT in the business of doing something for no profit. Continue reading