You are a real good product manager who loves to listen to people and likes to hear ideas from all the corners of the office. You note down everything, dump them on the backlog and then pull your hair when the product backlog grows exponentially. Aha! what the heck! what happens to my customer meetings, review meetings, competition study, etc.

It is worth mentioning here that, just as, all that glitters is not gold, all ideas cannot be sold. It is the role of a product manager to assess which idea is worth selling and which goes to the trash bin. Product managers should maintain the quality of product backlog by exercising all  due diligence to avoid non-relevant requirements from entering into the backlog. Continue reading →