Category Archives: product requirement

Product Management by Committee

One of the key issues that plagues a delivery team is having no Product Manager to guide the team. However, something that is more troublesome is having multiple Product Managers for a single product. This is what is sometimes referred to as “Product Management by Committee”. I am reminded of a scenario where a boat in a race had 5 people managing it and 4 people actually rowing.

Did you say “Oh, Come on..!! it can’t be that bad” ?

I personally feel that if you want to set a team up for failure, this is one of the things that you could definitely do.

Let us take a closer look at what the problems could be, with having multiple product managers.

Same goal, different priorities: Each PM tries to push his Agenda. Many times, each PM might have the same overall goal, but different priorities. They don’t want to contradict / confront each other. Often, they end up talking to some key resources in the team and pushing their items / enhancements without letting the other PMs know.

Collective knowledge or Collective confusion? There is a possibility that each PM has a different understanding to a scenario in the Product domain. For example, 2 PMs might have varying understanding of how an Insurance claim is to be handled when a car being driven by a person less than 25 years of age gets into an accident at a roundabout with a car driven by a drunk person. In such a scenario, the team would be chasing a moving target if they have to listen to both PMs.

Personality clash: PMs come in all shapes and sizes. Some are more technically oriented than others, some more forceful, some more knowledgeable and some more articulative. When you have a mix of such people providing directions, the team would be torn apart and staring straight at failure.

remix-monkeys-dance-clan-by-same-cc-by-sa-3-0

When Ted, my colleague took up the role of the Scrum Master for one such Agile team, this was one of the things that he identified as a failure factor. He set up a meeting with all 4 Product Managers and told them that henceforth the team would be happy to take inputs from all of them, however, all decisions and directions only from one of them. The PM committee now had to decide who that would be. They nominated Dave ( one of the key stakeholders within the PM committee) to be that person for the duration of the current release. This meant that

  • Dave would set priorities for the team and define the Acceptance criteria for each story.
  • Dave would resolve any conflict of ideas within the PM committee and provide direction to the Delivery team.
  • The Delivery team is not faced with various personalities with different agendas providing conflicting requirements. The team and PM have an opportunity to understand each other well and compliment each other for a successful delivery.

The team is now slowly increasing their iteration velocity, meeting most iteration commitments, gaining the trust of senior management and is able to enjoy their work. I believe this change has been the major factor in causing this turnaround.

Let us know what you think…

@SampathPrahalad

(Pic: Thanks to Remix Monkeys (A new creative look and Style on Urban Dance))

Does a PM know if a feature is over-engineered?

I often come across my Product Manager friends fretting about “over engineering” by their product development team. “Over engineering” leads to more time and money – which is a source of worry for the Product Manager. Does a Product Manager know if a feature is “over engineered” by engineering? Perhaps, Yes. Is the extent of engineering required for a product, a Product Manager’s prerogative? Perhaps, No. We love to state and perhaps over-state that Product Manager is also the complete owner of the product . Product Manager is of course the custodian of the business aspect of the product and has the say in what feature must go and the timeline of the feature. However, it is the engineering team consisting of software architects and developers who develop the product. Let us look at various scenarios based on two parameters: the scope of the product development and effort estimate. Continue reading

Interviewing Agile Product Manager

elephantTrust me, this has been most crazy of all interview rounds that I have been doing for quite some time now. Objective is to hire a product manager who has experience of delivering successful product release via agile methodology. Initially I felt that I am lucky to get so many CVs (candidates) with agile experience but as I started talking to these so called experts in agile, I started banging my head on the wall, and here is answer to WHY I did so.
Continue reading