Repeat this mantra every few days ‘When did I last meet my customer?’, especially when you as a product owner are struggling to prioritize features or finding it hard to define requirements. Trust me, the answer to this mantra will tell you the reason of your struggle.
Influenced by a story on web, a competitive analysis you undertook a few days back or pressurized by your friendly neighborhood departments (sales, operations, customer support etc) you decide to prioritize or define a feature. You put in your best thoughts, experience and analysis but still find yourself falling short of the need (who defines it?). So what do you do? Continue reading