Author Archives: MJ Jha

About MJ Jha

The Chicken or the Egg?

I have been in this situation several times. If you work in product management, I am sure you have found yourself struggling to answer this – What comes first the Product or the Client? Let me elaborate – you have an innovative idea to create a new product or may be just to enhance the current offerings. Being a smart product manager (that you are) you have got a business case with cost-benefit analysis approved by key stakeholders. However, now you face the big dilemma where the technology resources who will be buidling your product are not available. And they won’t be available for next 3 months as they are working on other “high priority” projects that can be capitalized to bring in revenue. What do you do then? Do you put your awesome plan on hold or do you try to capitalize this product so that you can then secure resources for this product? Scary, right? Well, there is no right or wrong answer and hence the analogy!

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You have got approvals from key stakeholder, the senior management is bought in, and you have been allotted resources to build the product you dreamt of all these years. A little further along the line, you walk into this meeting with Sales people to review your launch plan. The initial discussion on concept overview, cost-benefit analysis and value proposition goes smoother than you thought. Everyone in the room loves you. But the moment you pull out the next slide on the launch timeline, there is an awkward silence in the room. Followed by some throat clearing, the head of sales looks up to you and says – “So…if I get this right – you want us to go ahead and start selling the product right now, when the product wouldn’t be client-ready for another 6 months? How do you possibly want us to sell the future?” Continue reading