Tag Archives: customer

Product Manager – Are you going feature crazy?

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I love discovering features in products, features are what define a product, right? As a product manager, one has the important responsibility to shape a product by carefully filtering through the thousands of feature requests from various stakeholders.

However sometimes there is way too much focus on building a feature rich product, especially in the enterprise space. It becomes very easy to end up feature chasing instead of focussing on producing a valuable and usable product.

It is useful to think about the following when adding new features: Continue reading →

Three (un)wise monkeys

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Photo by Anderson Mancini

The three wise monkeys are a pictorial maxim. Together they embody “see no evil, speak no evil, hear no evil”. Twisting this a bit to product management, one can create a perfect recipe for Product Manager moron who:

  • Refuses to see the emerging trends, competition, change in market dynamics
  • Refuses to speak to stakeholders and keep them informed
  • Refuses to listen to explicit and tacit needs of customers

When it comes to “evil” – every human must try to emulate the wise monkeys. However when we speak of “products”, Product Managers must keep their ears and eyes wide open – pretty antithetical to what the above pictorial maxim denotes.

Product Mantra: I value People, Customer & Profit

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Purpose of business is profit. Profit that you make by selling your product or services to people / organizations you call customer. Customer pays you because they see value in your offering, they either make money or save money using your offering. I tweeted sometime back saying “profit is Proof of Purpose of product. do you make it?” (get this & more using #pmantra) – a business without a profit motive is social service and a product manager must understand that they are NOT in the business of doing something for no profit. Continue reading →