Category Archives: product requirements

Case Study: Buyer is not the end-user – challenges for the Product Manager

Posted on by
Reply

Amol, the product manager of a Set Top Box (STB), was responding to a RFP (Request For Proposal) from a DTH (Direct To Home) operator; the contract if secured would mean significant revenue boost for 2 years, to start with. The STBs would be purchased by the operator in bulk and distributed to their customers (end-users). The RFP had a series of detailed questions on securing the digital content transfered, tamper proof ability, over the air firmware upgrades, recording capabilities – among others. Amol was as usual irritated. Continue reading →

Product Manager – Are you going feature crazy?

Posted on by
3

I love discovering features in products, features are what define a product, right? As a product manager, one has the important responsibility to shape a product by carefully filtering through the thousands of feature requests from various stakeholders.

However sometimes there is way too much focus on building a feature rich product, especially in the enterprise space. It becomes very easy to end up feature chasing instead of focussing on producing a valuable and usable product.

It is useful to think about the following when adding new features: Continue reading →

Product Mantra: When did I last meet my customer!

Posted on by
2

Repeat this mantra every few days ‘When did I last meet my customer?’, especially when you as a product owner are struggling to prioritize features or finding it hard to define requirements. Trust me, the answer to this mantra will tell you the reason of your struggle.

Influenced by a story on web, a competitive analysis you undertook a few days back or pressurized by your friendly neighborhood departments (sales, operations, customer support etc) you decide to prioritize or define a feature. You put in your best thoughts, experience and analysis but still find yourself falling short of the need (who defines it?). So what do you do? Continue reading →