Case Study: Success was Inevitable

Some time ago, I was assigned a critical task at work. The task was to take the ownership of our new software solution for tablet devices that my company was banking big on. It was a strategic initiative that top executives was hoping high on and the company had a few prestigious customers lined up for demonstrations and piloting the product Continue reading

Case Study: Buyer is not the end-user – challenges for the Product Manager

Amol, the product manager of a Set Top Box (STB), was responding to a RFP (Request For Proposal) from a DTH (Direct To Home) operator; the contract if secured would mean significant revenue boost for 2 years, to start with. The STBs would be purchased by the operator in bulk and distributed to their customers (end-users). The RFP had a series of detailed questions on securing the digital content transfered, tamper proof ability, over the air firmware upgrades, recording capabilities – among others. Amol was as usual irritated. Continue reading

Three (un)wise monkeys

Photo by Anderson Mancini

The three wise monkeys are a pictorial maxim. Together they embody “see no evil, speak no evil, hear no evil”. Twisting this a bit to product management, one can create a perfect recipe for Product Manager moron who:

  • Refuses to see the emerging trends, competition, change in market dynamics
  • Refuses to speak to stakeholders and keep them informed
  • Refuses to listen to explicit and tacit needs of customers

When it comes to “evil” – every human must try to emulate the wise monkeys. However when we speak of “products”, Product Managers must keep their ears and eyes wide open – pretty antithetical to what the above pictorial maxim denotes.